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    Analysis of Dynamic Changes in Customer Sentiment on Product Features After the Outbreak of COVID-19 Based on Online Reviews

    Source: Journal of Mechanical Design:;2021:;volume( 144 ):;issue: 002::page 24501-1
    Author:
    Kim, Jinju
    ,
    Park, Seyoung
    ,
    Kim, Harrison M.
    DOI: 10.1115/1.4052789
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: Sudden changes in life and work patterns due to COVID-19 have affected customer requirements for the products. Under these circumstances, companies can achieve high profitability and customer satisfaction when they can efficiently identify and respond quickly to changing customer preferences caused by COVID-19. This article presents empirical research on dynamic changes in customer responses for product features caused by the spread of COVID-19 through sentiment analysis based on online reviews. A case study is conducted using new and refurbished smartphone reviews to investigate the dynamic changes in customer sentiment before/during COVID-19. The importance of the result is shown by comparing it to the actual market data.
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      Analysis of Dynamic Changes in Customer Sentiment on Product Features After the Outbreak of COVID-19 Based on Online Reviews

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    http://yetl.yabesh.ir/yetl1/handle/yetl/4283908
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    contributor authorKim, Jinju
    contributor authorPark, Seyoung
    contributor authorKim, Harrison M.
    date accessioned2022-05-08T08:25:24Z
    date available2022-05-08T08:25:24Z
    date copyright11/9/2021 12:00:00 AM
    date issued2021
    identifier issn1050-0472
    identifier othermd_144_2_024501.pdf
    identifier urihttp://yetl.yabesh.ir/yetl1/handle/yetl/4283908
    description abstractSudden changes in life and work patterns due to COVID-19 have affected customer requirements for the products. Under these circumstances, companies can achieve high profitability and customer satisfaction when they can efficiently identify and respond quickly to changing customer preferences caused by COVID-19. This article presents empirical research on dynamic changes in customer responses for product features caused by the spread of COVID-19 through sentiment analysis based on online reviews. A case study is conducted using new and refurbished smartphone reviews to investigate the dynamic changes in customer sentiment before/during COVID-19. The importance of the result is shown by comparing it to the actual market data.
    publisherThe American Society of Mechanical Engineers (ASME)
    titleAnalysis of Dynamic Changes in Customer Sentiment on Product Features After the Outbreak of COVID-19 Based on Online Reviews
    typeJournal Paper
    journal volume144
    journal issue2
    journal titleJournal of Mechanical Design
    identifier doi10.1115/1.4052789
    journal fristpage24501-1
    journal lastpage24501-5
    page5
    treeJournal of Mechanical Design:;2021:;volume( 144 ):;issue: 002
    contenttypeFulltext
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