contributor author | Zhou, Feng | |
contributor author | Jianxin Jiao, Roger | |
contributor author | Linsey, Julie S. | |
date accessioned | 2017-05-09T01:20:58Z | |
date available | 2017-05-09T01:20:58Z | |
date issued | 2015 | |
identifier issn | 1050-0472 | |
identifier other | md_137_07_071401.pdf | |
identifier uri | http://yetl.yabesh.ir/yetl/handle/yetl/158846 | |
description abstract | Different from explicit customer needs that can be identified directly by analyzing raw data from the customers, latent customer needs are often implied in the semantics of use cases underlying customer needs information. Due to difficulties in understanding semantic implications associated with use cases, typical text miningbased methods can hardly identify latent customer needs, as opposite to keywords mining for explicit customer needs. This paper proposes a twolayer model for latent customer needs elicitation through use case reasoning. The first layer emphasizes sentiment analysis, aiming to identify explicit customer needs based on the product attributes and ordinary use cases extracted from online product reviews. Fuzzy support vector machines (SVMs) are developed to build sentiment prediction models based on a list of affective lexicons. The second layer is geared toward use case analogical reasoning, to identify implicit characteristics of latent customer needs by reasoning the semantic similarities and differences analogically between the ordinary and extraordinary use cases. Casebased reasoning (CBR) is utilized to perform case retrieval and case adaptation. A case study of Kindle Fire HD 7 in. tablet is developed to illustrate the potential and feasibility of the proposed method. | |
publisher | The American Society of Mechanical Engineers (ASME) | |
title | Latent Customer Needs Elicitation by Use Case Analogical Reasoning From Sentiment Analysis of Online Product Reviews | |
type | Journal Paper | |
journal volume | 137 | |
journal issue | 7 | |
journal title | Journal of Mechanical Design | |
identifier doi | 10.1115/1.4030159 | |
journal fristpage | 71401 | |
journal lastpage | 71401 | |
identifier eissn | 1528-9001 | |
tree | Journal of Mechanical Design:;2015:;volume( 137 ):;issue: 007 | |
contenttype | Fulltext | |