Personal Coaching for Business Persons: A Plethora of Choices

Abstract

Coaching is extremely popular in many organizations and among many executives, managers, and ambitious wannabes. The functions coaches perform are not new but the term is more marketable than were earlier names. Capitalistic motives have drawn service providers to assume the name “coach.” Various types of helpers and others have adopted the title for its cachet. Given that there are a myriad of coaching choices, this article covers some of the history, background, objectives, selection, and evaluation issues to consider. While there is no guarantee, informed buyers may make better purchasing decisions.