A Cross-Impact Analysis of Digital Transformation Factors in Construction Firms: A Multilevel MICMAC Analysis

Abstract

AbstractDigital transformation (DT) in construction firms faces complex, interdependent barriers across individual, organizational, and metaorganizational levels, slowing adoption in a competitive industry. Prior studies often examined isolated factors, ...Practical ApplicationsThis study provides construction firms with a roadmap to navigate DT by identifying 18 critical factors and their interdependencies across individual, organizational, and metaorganizational levels. Using the results of this research, ...