Career Counselors’ Perceptions of Construction as an Occupational Choice

Abstract

Skill shortages exist in the construction industry in Australia, as they do in most industrialized countries around the world. These shortages are predicted to worsen with an aging population, and with concerns that young people are not attracted to construction. Initial career choices are made during secondary school, after exploring a broad range of options. Career counselors facilitate resource gathering about areas of interest and need to provide accurate information about the many opportunities available. Therefore, perceptions of the working conditions and individual characteristics suitable for blue collar and white collar construction roles were gathered from 202 career counselors. Overall, their knowledge of the industry was reasonably accurate and realistic. However, there were some inconsistencies in responses about work conditions, safety, job security, work hours, and having a good work ethic. Construction was also considered a better career option for males than females. Reasons why young people may not be pursuing construction careers are discussed, including the industry’s traditional career path being out of step with current expectations of flexible work arrangements, portable skill sets, work-life balance, and a male dominated work culture.