Shapers of Meaning

Abstract

Leaders of American industry have been riding a crest of unparalleled success for a number of years. Due to the lack of competition, there hasn't been a need for changing our organizational structures. After all, our hierarchical structures and autocratic methods seemed to be instrumental in our becoming the most prosperous nation in the world. Our trade balance was positive; our quality was the highest in the world. Why then in 1988, do we find ourselves with a tremendous negative trade balance, a reputation for poor quality, and an apathetic work force? Something isn't working according to the old American system. The workplace has lost its meaning for many people. Financial manipulations on Wall Street bring about mergers that affect the security of tnany people. Foreign competitors are making inroads in our domestic markets. Something must be done. Our leaders have the challenge to reshape the workplace to bring back pride and productivity to the American workplace. They, in truth, must be shapers of meaning for individuals searching for a work environment that will allow them to use their talent in special ways, to be whole persons using their creative powers as well as their physical powers. Our shapers of meaning must rebuild the trust level of American workers so that their being on the job in their plants makes a difference, and shape the workplace in such a way that everyone is committed to a vision and purpose for his or her organization.