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    Usefulness of the United States National Weather Service Radar Display as Rated by Website Users

    Source: Weather, Climate, and Society:;2018:;volume 010:;issue 004::page 673
    Author:
    Saunders, Michelle E.
    ,
    Ash, Kevin D.
    ,
    Collins, Jennifer M.
    DOI: 10.1175/WCAS-D-17-0108.1
    Publisher: American Meteorological Society
    Abstract: AbstractWeather radar is now widely viewed by the general public in the United States via television, computers/tablets, and smartphones. Anyone can consult near-real-time maps and animations of weather radar data when weather conditions are a factor. However, the usefulness of weather radar data for each user depends on a complex interaction of factors. There have been few studies providing conceptual arguments and empirical data to better understand what the most important factors are and to comprehend patterns of public weather radar use across the United States. The first part of this research provides a basic conceptual framework for research investigating the usefulness of weather radar displays as a source of weather information and as a decision aid. The second part aims to uncover several factors that influence the perceived usefulness rating of the National Weather Service (NWS) website?s weather radar display at both national and regional levels using variables gathered from the 2014 NWS customer satisfaction survey alongside relevant geographic and climatological variables. Data analyses include spatial clustering and ordinal regression utilized within a generalized linear model methodology. Overall, respondents who are more familiar with the NWS and their products, as well as those who indicate they are more likely to take action based on information provided by the NWS, are more likely to find the NWS radar display useful. Geographically, the NWS radar display is most useful to persons residing in the southern United States. Lightning is the most important hazard associated with higher radar usefulness ratings.
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      Usefulness of the United States National Weather Service Radar Display as Rated by Website Users

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    contributor authorSaunders, Michelle E.
    contributor authorAsh, Kevin D.
    contributor authorCollins, Jennifer M.
    date accessioned2019-09-19T10:05:51Z
    date available2019-09-19T10:05:51Z
    date copyright7/18/2018 12:00:00 AM
    date issued2018
    identifier otherwcas-d-17-0108.1.pdf
    identifier urihttp://yetl.yabesh.ir/yetl1/handle/yetl/4261491
    description abstractAbstractWeather radar is now widely viewed by the general public in the United States via television, computers/tablets, and smartphones. Anyone can consult near-real-time maps and animations of weather radar data when weather conditions are a factor. However, the usefulness of weather radar data for each user depends on a complex interaction of factors. There have been few studies providing conceptual arguments and empirical data to better understand what the most important factors are and to comprehend patterns of public weather radar use across the United States. The first part of this research provides a basic conceptual framework for research investigating the usefulness of weather radar displays as a source of weather information and as a decision aid. The second part aims to uncover several factors that influence the perceived usefulness rating of the National Weather Service (NWS) website?s weather radar display at both national and regional levels using variables gathered from the 2014 NWS customer satisfaction survey alongside relevant geographic and climatological variables. Data analyses include spatial clustering and ordinal regression utilized within a generalized linear model methodology. Overall, respondents who are more familiar with the NWS and their products, as well as those who indicate they are more likely to take action based on information provided by the NWS, are more likely to find the NWS radar display useful. Geographically, the NWS radar display is most useful to persons residing in the southern United States. Lightning is the most important hazard associated with higher radar usefulness ratings.
    publisherAmerican Meteorological Society
    titleUsefulness of the United States National Weather Service Radar Display as Rated by Website Users
    typeJournal Paper
    journal volume10
    journal issue4
    journal titleWeather, Climate, and Society
    identifier doi10.1175/WCAS-D-17-0108.1
    journal fristpage673
    journal lastpage691
    treeWeather, Climate, and Society:;2018:;volume 010:;issue 004
    contenttypeFulltext
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