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    What’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names

    Source: Weather, Climate, and Society:;2017:;volume( 009 ):;issue: 004::page 815
    Author:
    Rainear, Adam M.;Lachlan, Kenneth A.;Lin, Carolyn A.
    Publisher: American Meteorological Society
    Abstract: AbstractThe practice of naming winter storms has generated a large amount of discussion within the meteorology community of late. While storm naming has typically been reserved for tropical systems, some media organizations in the United States recently began naming winter storms but oftentimes using differing criteria. Anecdotal comments have labeled this practice as a marketing initiative and other forecasting organizations have criticized The Weather Channel for naming storms (Palmer), but little to no research has investigated whether naming winter storms serves useful to forecasters, practitioners, and the general public. The purpose of this study is twofold. First, the hope is to further the discussion and investigation of naming winter storms. This study provides empirical evidence that suggests that little difference exists between individual perceptions dependent on whether a name is used or the type of name used. The results indicate that individuals do not differ in levels of perceived severity or susceptibility toward a fictional winter storm dependent on the type of name used. Similarly, perceptions of the credibility of media organizations do not change dependent on the storm name. Second, this study discusses the implications of the results with respect to the current storm naming process and provide future areas of exploration, which can further an understanding of the practice.
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      What’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names

    URI
    http://yetl.yabesh.ir/yetl1/handle/yetl/4246685
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    • Weather, Climate, and Society

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    contributor authorRainear, Adam M.;Lachlan, Kenneth A.;Lin, Carolyn A.
    date accessioned2018-01-03T11:03:29Z
    date available2018-01-03T11:03:29Z
    date copyright8/16/2017 12:00:00 AM
    date issued2017
    identifier otherwcas-d-16-0037.1.pdf
    identifier urihttp://138.201.223.254:8080/yetl1/handle/yetl/4246685
    description abstractAbstractThe practice of naming winter storms has generated a large amount of discussion within the meteorology community of late. While storm naming has typically been reserved for tropical systems, some media organizations in the United States recently began naming winter storms but oftentimes using differing criteria. Anecdotal comments have labeled this practice as a marketing initiative and other forecasting organizations have criticized The Weather Channel for naming storms (Palmer), but little to no research has investigated whether naming winter storms serves useful to forecasters, practitioners, and the general public. The purpose of this study is twofold. First, the hope is to further the discussion and investigation of naming winter storms. This study provides empirical evidence that suggests that little difference exists between individual perceptions dependent on whether a name is used or the type of name used. The results indicate that individuals do not differ in levels of perceived severity or susceptibility toward a fictional winter storm dependent on the type of name used. Similarly, perceptions of the credibility of media organizations do not change dependent on the storm name. Second, this study discusses the implications of the results with respect to the current storm naming process and provide future areas of exploration, which can further an understanding of the practice.
    publisherAmerican Meteorological Society
    titleWhat’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names
    typeJournal Paper
    journal volume9
    journal issue4
    journal titleWeather, Climate, and Society
    journal fristpage815
    journal lastpage822
    treeWeather, Climate, and Society:;2017:;volume( 009 ):;issue: 004
    contenttypeFulltext
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    DSpace software copyright © 2002-2015  DuraSpace
    نرم افزار کتابخانه دیجیتال "دی اسپیس" فارسی شده توسط یابش برای کتابخانه های ایرانی | تماس با یابش
    yabeshDSpacePersian