Strategic Perspective of Turkish Construction Companies

Abstract

Whether extensively planned or not, all companies have a strategic perspective which is analogous to the personality of an individual. However, a clear strategic perspective is a must to achieve strategic integration that further leads to competitive advantage. In order to define a strategic perspective, four determinants should be put together: objectives, strategies; competencies; and competitive rules. There are two way linkages among objectives, strategies, and competencies that are affected from competitive forces acting on the market and these interrelations change with respect to company characteristics like size, age, major client, etc. The objective of this paper is to propose a conceptual framework for the analysis of a strategic perspective and present results of a questionnaire carried out to explore the strategic perspectives of Turkish contractors. Objectives, strategies, and competencies of Turkish contractors are analyzed together with competitive rules prevailing in the Turkish construction industry. The determinants of strategic perspective can further be used as a guide for setting a strategic agenda for construction companies with different characteristics and operating in different submarkets.