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    Strategic Group Analysis in the Construction Industry

    Source: Journal of Construction Engineering and Management:;2009:;Volume ( 135 ):;issue: 004
    Author:
    Irem Dikmen
    ,
    M. Talat Birgonul
    ,
    Cenk Budayan
    DOI: 10.1061/(ASCE)0733-9364(2009)135:4(288)
    Publisher: American Society of Civil Engineers
    Abstract: The aim of strategic group analysis is to determine whether clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. The objective of this paper is to identify the possible strategic groups that could exist within the Turkish construction industry by using a theoretical framework applicable for the construction industry and alternative statistical cluster analysis techniques. The achieved results pinpoint the existence of three clusters and significant differences between the performances of firms in each cluster. All of the firms in the strategic group that have the highest average performance utilize a quality differentiation strategy and have the necessary resources and capabilities that give them the opportunity to differentiate their services from others. Also, they use a systematic approach and have a collaborative environment for strategic decision making. Findings of strategic group analysis can be used by professionals to understand the current strategic position of a firm within the competitive environment and formulate strategies to shift to a better performing cluster.
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      Strategic Group Analysis in the Construction Industry

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    http://yetl.yabesh.ir/yetl1/handle/yetl/29209
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    contributor authorIrem Dikmen
    contributor authorM. Talat Birgonul
    contributor authorCenk Budayan
    date accessioned2017-05-08T20:51:02Z
    date available2017-05-08T20:51:02Z
    date copyrightApril 2009
    date issued2009
    identifier other%28asce%290733-9364%282009%29135%3A4%28288%29.pdf
    identifier urihttp://yetl.yabesh.ir/yetl/handle/yetl/29209
    description abstractThe aim of strategic group analysis is to determine whether clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. The objective of this paper is to identify the possible strategic groups that could exist within the Turkish construction industry by using a theoretical framework applicable for the construction industry and alternative statistical cluster analysis techniques. The achieved results pinpoint the existence of three clusters and significant differences between the performances of firms in each cluster. All of the firms in the strategic group that have the highest average performance utilize a quality differentiation strategy and have the necessary resources and capabilities that give them the opportunity to differentiate their services from others. Also, they use a systematic approach and have a collaborative environment for strategic decision making. Findings of strategic group analysis can be used by professionals to understand the current strategic position of a firm within the competitive environment and formulate strategies to shift to a better performing cluster.
    publisherAmerican Society of Civil Engineers
    titleStrategic Group Analysis in the Construction Industry
    typeJournal Paper
    journal volume135
    journal issue4
    journal titleJournal of Construction Engineering and Management
    identifier doi10.1061/(ASCE)0733-9364(2009)135:4(288)
    treeJournal of Construction Engineering and Management:;2009:;Volume ( 135 ):;issue: 004
    contenttypeFulltext
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