Integrity: Marketing Yourself for Success

Abstract

Incorporating the elements of professional ethics, quality of work and efficiency into your company's marketing strategy will enable the company to win public trust. By marketing that trust, the company can become successful. Engineers can uphold their professional ethics by performing services only in which they are competent, avoiding conflicts of interest and endeavoring to continue their professional development. Quality of work can be achieved when the project manager has the necessary skills and experience to adequately staff a project and have a good working relationship with the client. To maintain efficiency, quality assurance and quality control (QA/QC) should be a top priority. This can be accomplished by having a team of professionals who have used QA/QC techniques direct each project. Also, weekly meetings should be held and attended by key team members to review and resolve issues. All documents, reports, etc. should be submitted to a QC reviewer to verify accuracy of the project with respect to the design, state and federal regulations and professional evaluations.