Leveraging Personality for Business Success

Abstract

Engineering firms increasingly seeking to differentiate their firms are turning to new paradigms to innovate and position themselves as strategic advisors to their clients. Orchard, Hiltz and McCliment, Inc. (OHM), a midwestern civil engineering firm, engaged the services of management consultant Charles Fleetham, and analyzed its clients’ perceptions of the firm’s personality and leadership qualities through a customer satisfaction survey. Using questions rooted in Jungian psychology, the survey identified key areas of strength and weakness, allowing the firm to redefine its position as an innovative leader and strategic partner to its customer base.