Engineering Your Strategy: Focusing Your Marketing Effort on High–Payoff Actions

Abstract

Being good is not good enough. Today‘s competitive marketplace requires that we be good and visibly good. This paper shows how to find the strategies to stay at top of your client‘s mind by asking strategic questions like: What do we do well? Who are our prospective clients? What business are we in? What is our vision? What are the strategies that will showcase what we do best and capitalize on the opportunities in our markets? This step by step process not only uncovers the right things to do, but builds commitment to doing them on the part of your team.