Dilemmas for Business Education in the 1970’s

Abstract

The paper discusses the dilemma facing management education as a result of the historical inability of both business and university to define adequately the role of the undergraduate business school as compared with the programs for educating professional business managers. In turn, the rapid development of doctoral programs in-business and the role they play in a total management education structure has further confused the educational picture. The several formal educational philosophies for business are discussed against the current managerial needs of business as stated by executives. The trend toward developing all-encompassing schools of management which consider business as only one of the functions of society about which management education should be provided is reviewed. From this analysis a general forecast of management education at the end of a ten-year period is made.