Design: The New Frontier

Abstract

An increasingly well-articulated proposition is that the present macro-challenges we face—energy, environment, health care, manufacturing production, transportation, and security—all require linking our knowledge from the physical sciences and engineering with that from the social and behavioral sciences (see, for example, C. M. Vest's remarks to 2009 NAE Inductee Class, http://www.nae.edu/18185.aspx). This linking is the new frontier for sustainable growth and innovation, and design is the surest path to realizing it.