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Selling with Integrity to Develop Your Engineering Practice
Publisher: American Society of Civil Engineers
Abstract: At times it can seem like a firm is relying on a few senior partners or executives to bring in work, which can be a burden to a senior partner and make a younger associate feel out of the loop. Getting everyone engaged in ...
Client Loyalty: Winning More Work from Existing Clients
Publisher: American Society of Civil Engineers
Abstract: Winning projects from new clients is much harder than securing follow-on work or a next assignment from your loyal cadre of ongoing clients -- that is if your ongoing clients are, in fact, a loyal cadre. Many opportunities ...
Engineering Your Strategy: Focusing Your Marketing Effort on High–Payoff Actions
Publisher: American Society of Civil Engineers
Abstract: Being good is not good enough. Today‘s competitive marketplace requires that we be good and visibly good. This paper shows how to find the strategies to stay at top of your client‘s mind by asking strategic questions like: ...
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