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Improving Forecast Communication: Linguistic and Cultural Considerations
Publisher: American Meteorological Society
Abstract: One goal of weather and climate forecasting is to inform decision making. Effective communication of forecasts to various sectors of the public is essential for meeting that goal, yet studies repeatedly show that forecasts ...
Making Forecasts Meaningful: Explanations of Problematic Predictions in Northeast Brazil
Publisher: American Meteorological Society
Abstract: his study illustrates the need to consider the multiple interpretations and experiences that influence how climate forecasts are evaluated in local contexts when assessing how useful forecasts can be for increasing the ...
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