Do You See What I See? How Media Choice and Visual Tornado Cues Influence Individual Storm Preparation

Abstract

When a tornado hits, there is little time to think through mental checklists for needed items. This study attempted to understand what information sources those in the path of tornados utilized for preparation and how those sources influence people to act. Results from the study indicate that television and radio are the top two information sources, and that some visual graphics—gauged via heat maps to understand higher levels of severe weather preparation—were reported as useful. Contrary to meteorological intentions, results showed that participants were less likely to prepare for impending weather when radar displayed tornado locations and intensity. In addition, those who identified as having more interest in weather-related information in the study were significantly more likely to prepare, along with those who fear future tornadoes. Each variable explored is underpinned by the theory of planned behavior and the risk information seeking and processing (RISP) model to better understand behavioral intentions and actions. This study offers two new concepts of general weather that have not previously been explored: interest and general versus specific storm preparation.