Competitive Location Selection of a Commercial Center Based on the Vitality of Commercial Districts and Residential Emotion

Abstract

Consumers are becoming progressively demanding in urban commerce with the booming development of the internet and e-commerce. Recent research on location selection for commercial centers either involved the use of a variety of indexing systems to aid in decisions about site selection or the consideration of general factors, such as area and distance. However, numerous commercial centers located in superior geographical positions are still facing the issue of increasing tourist footfall, resulting in the need for renewal and reconstruction. Although existing studies have shown that the vitality of commercial districts and residential emotion are critical factors in consumer decision-making, current practices for selecting the locations of commercial centers do not involve fully taking these factors into account. This research proposes the use of a competitive location selection method to improve this situation. Multisource data, including geographical and spatial information, are used to objectively quantify commercial vitality and show individual characteristics in greater breadth and depth. Considering the current situation, from the business perspective, the vitality of commercial districts and residential emotions are combined to redefine commercial attraction. The Huff model, a representative model used for competitive location selection, is adopted to provide suggestions for the location selection of commercial competition based on the vitality of commercial districts and residential emotion factors. Furthermore, a case study is presented to illustrate that the proposed method is feasible for the selection of comparatively appropriate locations for a new commercial center. Thus, it is a reliable tool for the development of traditional commerce.