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contributor authorWilliams, Castle A.;Eosco, Gina M.
date accessioned2022-01-30T18:01:54Z
date available2022-01-30T18:01:54Z
date copyright9/29/2020 12:00:00 AM
date issued2020
identifier issn0003-0007
identifier otherbamsd180250.pdf
identifier urihttp://yetl.yabesh.ir/yetl1/handle/yetl/4264379
description abstractThis paper combines the needs of operational meteorologists with insights from social science research to offer a definition of message consistency for weather enterprise researchers and practitioners.Although both research and practice contend that message consistency is a critical component of effective risk communication, neither provide systematic evidence demonstrating if, when, and where consistency matters. For this reason, meteorologists view message consistency as both a relevant research and operational concern. To address these concerns, members of the weather enterprise organized conference sessions, panels, webinars, and workshops to achieve message consistency, but were unable to make progress without a definition. Fortunately, research scholars in the fields of psychology and communication studies offer important theoretical insights for defining message consistency. As such, this paper takes an important first step by combining the needs of operational meteorologists with insights from social science research to offer a definition of message consistency for the weather enterprise. While it is logical to present both a definition and a recommendation on how to achieve message consistency, the systematic review revealed various practical constraints that call into question the feasibility of achieving it. To further bridge research and practice, this paper recommends that researchers and practitioners collaboratively develop a message consistency evaluation process for the weather enterprise. A persistent community effort will shed light on when, where, and under which circumstances consistency is necessary, and more importantly, move us one step closer toward achieving a more consistent message within the weather enterprise.
publisherAmerican Meteorological Society
titleIs a Consistent Message Achievable? Defining ‘Message Consistency’ for Weather Enterprise Researchers and Practitioners
typeJournal Paper
journal titleBulletin of the American Meteorological Society
identifier doi10.1175/BAMS-D-18-0250.1
journal fristpage1
journal lastpage43
treeBulletin of the American Meteorological Society:;2020:;volume( ):;issue: -
contenttypeFulltext


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