Abstract: In the previous work, metaattributes have been used to model the relationship between two groups of disparate product attributes. There, preference for form, function, and the relationship between the two were modeled for ...

Abstract: In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional ...

Abstract: When most designers set out to develop a new product, they solicit feedback from potential consumers. These data are incorporated into the design process in an effort to more effectively meet customer requirements. Often ...

Abstract: This work investigates how consumers make preference judgments when taking into account both product form and function. In prior work, where aesthetic preference is quantified using visual conjoint methods, aesthetic ...