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RISNetwork Analysis of Two-Stage Customer Decisions With Preference-Guided Market Segmentation
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Network-based analyses have effectively understood customer preferences through interactions between customers and products, particularly for tailored product design. However, research applying this analysis to diverse ...
Network Analysis of Two-Stage Customer Decisions With Preference-Guided Market Segmentation
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Network-based analyses have effectively understood customer preferences through interactions between customers and products, particularly for tailored product design. However, research applying this analysis to diverse ...