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RISA Real-Time Associative Feature-Based Customer Relationship Management and Enterprise Resource Planning Integration Model for Small- and Medium-Sized Enterprises
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Customer relationship management (CRM) and enterprise resource planning (ERP) have been extensively discussed in the research literature respectively. However, existing studies do not reach a complete agreement on the ...
A Real-Time Associative Feature-Based Customer Relationship Management and Enterprise Resource Planning Integration Model for Small- and Medium-Sized Enterprises
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Customer relationship management (CRM) and enterprise resource planning (ERP) have been extensively discussed in the research literature respectively. However, existing studies do not reach a complete agreement on the ...