Abstract: In new product development, quickly generating many product form concepts that a potential consumer prefers is a challenge. This paper presents the inaugural multiagent shape grammar implementation ...

Abstract: One of the greatest challenges in product development is creating a form that is aesthetically attractive to an intended market audience. Market research tools, such as consumer surveys, are ...

Abstract: One of the innovation’s fundamental mechanisms, designer creativity, is both unsupported by rigorous information-technology-enabled tools and uncharacterized as a scientific phenomenon. In this paper, ...