Abstract: Consideration set formation using noncompensatory screening rules is a vital component of real purchasing decisions with decades of experimental validation. Marketers have recently developed statistical methods that can ...

Abstract: Design optimization in market system research commonly relies on Discrete choice analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a ...

Abstract: When design decisions are informed by consumer choice models, uncertainty in choice model predictions creates uncertainty for the designer. We investigate the variation and accuracy of market share predictions by characterizing ...