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Hit, Miss, or Error? Predicting Errors in Design Decision Making for Radically Innovative Ideas Using Individual Attributes
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Researchers and practitioners alike agree that for companies to survive and thrive they must develop and support radical innovation. However, these ideas are complex and risky, and not all succeed. Because of this, decision ...
If a Picture is Worth 1000 Words, Is a Word Worth 1000 Features for Design Metric Estimation?
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: A picture is worth a thousand words, and in design metric estimation, a word may be worth a thousand features. Pictures are awarded this worth because they can encode a plethora of information. When evaluating designs, we ...
Crossing Cultural Borders: A Case Study of Conceptual Design Outcomes of U.S. and Moroccan Student Samples
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: There has been a plethora of design theory and methodology (DTM) research conducted to answer important questions centered around how ideas are developed and translated into successful products. Understanding this is vital ...