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Attributes of Weathercasters Who Engage in Climate Change Education Outreach
Publisher: American Meteorological Society
Abstract: AbstractThis research explores the role of weathercasters as local climate change educators and identifies attributes of those who present climate science to their viewers. In 2015, the authors attempted to survey all ...
Climate Change Reporting by Broadcast Meteorologists
Publisher: American Meteorological Society
Local Communication, Local Understanding: Effectiveness of Climate Reporting by TV Weathercasters
Publisher: American Meteorological Society
Local TV News Viewer Reactions to Weathercasters Reporting the Local Impacts of Climate Change
Publisher: American Meteorological Society
Abstract: Most Americans misperceive climate change as distant risk; TV weathercasters can help correct this misperception by reporting on the current local impacts of climate change. Some weathercasters, however, are concerned that ...
Impact of the Climate Matters Program on Public Understanding of Climate Change
Publisher: American Meteorological Society
Abstract: Climate Matters is a localized climate change reporting resources program developed to support television (TV) weathercasters across the United States. Developed as a pilot test in one media market in 2010, it launched ...
If They Like You, They Learn from You: How a Brief Weathercaster-Delivered Climate Education Segment Is Moderated by Viewer Evaluations of the Weathercaster
Publisher: American Meteorological Society
Abstract: ocal television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a ...
TV Weathercasters’ Views of Climate Change Appear to Be Rapidly Evolving
Publisher: American Meteorological Society
Abstract: AbstractFindings from the most recent surveys of TV weathercasters?which are methodologically superior to prior surveys in a number of important ways?suggest that weathercasters? views of climate change may be rapidly ...