Abstract: Features, or visible product attributes, are indispensable product components that influence customer evaluations of functionality, usability, symbolic impressions, and other qualities. Two basic components of features are ...

Abstract: Consumers' product purchase decisions typically involve comparing competing products' visual features and functional attributes. Companies strive for “product differentiationâ€‌ (Liu et al., 2013, “Product Family Design ...

Abstract: The gap between consumers saying that they want and selecting sustainable products can be addressed through product design. Our previous research proposed a method for creating visible product features that trigger ...

Abstract: Consumers often use a product's visual design as a mental shortcut to judge its unobservable attributes. Mental associations between visual design and unobservable attributes aid consumers in their judgments, and hypothetically ...

Abstract: This paper presents a new approach to build a decision model for government funding agencies, such as the US Department of Energy (DOE) solar office, to evaluate solar research funding strategies. High solar project ...

Abstract: Autonomous products, which perform many functions on their own with limited user input, require users to exhibit trust at an appropriate level before use. Research in product trust has thus far focused on the product ...

Abstract: Design optimization in market system research commonly relies on Discrete choice analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a ...

Abstract: When researchers ask customers to judge product form during the design process, they often manipulate simplified product representations, such as silhouettes and sketches, to gather information on which designs customers ...

Abstract: Consumer behavior can be modeled using a decision-making process termed “consideration” in which consumers form requirements, “consideration rules,” in order to narrow their options for further evaluation. One type of ...

Abstract: This work uses an agent-based model to examine how installers of photovoltaic (PV) panels influence panel design and the success of residential solar energy. It provides a novel approach to modeling intermediary stakeholder ...