Abstract: Consideration set formation using noncompensatory screening rules is a vital component of real purchasing decisions with decades of experimental validation. Marketers have recently developed statistical methods that can ...

Abstract: Design optimization in market system research commonly relies on Discrete choice analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a ...

Abstract: Consumer behavior can be modeled using a decision-making process termed “consideration” in which consumers form requirements, “consideration rules,” in order to narrow their options for further evaluation. One type of ...