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    Customer-Driven Optimal Design for Convergence Products 

    Source: Journal of Mechanical Design:;2011:;volume( 133 ):;issue: 010:;page 101010
    Author(s): Z. Wang; P. K. Kannan; S. Azarm
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: Convergence products are multifunctional designs which are changing the way consumers use existing functionalities. Manufacturers’ ventures in developing convergence products abound in the marketplace. ...
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    Strategic Design Decisions for Uncertain Market Systems Using an Agent Based Approach 

    Source: Journal of Mechanical Design:;2011:;volume( 133 ):;issue: 004:;page 41003
    Author(s): Z. Wang; P. K. Kannan; S. Azarm
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: Market players, such as competing manufacturing firms and retail channels, can significantly influence the demand and profit of a new product. Existing methods in design for market systems use ...
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    Engineering Product Design Optimization for Retail Channel Acceptance 

    Source: Journal of Mechanical Design:;2008:;volume( 130 ):;issue: 006:;page 61402
    Author(s): N. Williams; S. Azarm; P. K. Kannan
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: Significant recent research has focused on the marriage of consumer preferences and engineering design in order to improve profitability. The extant literature has neglected the effects of marketing ...
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    An Augmented Lagrange Multiplier Based Method for Mixed Integer Discrete Continuous Optimization and Its Applications to Mechanical Design 

    Source: Journal of Mechanical Design:;1994:;volume( 116 ):;issue: 002:;page 405
    Author(s): B. K. Kannan; S. N. Kramer
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: An algorithm for solving nonlinear optimization problems involving discrete, integer, zero-one, and continuous variables is presented. The augmented Lagrange multiplier method combined with Powell’s ...
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    A Thermodynamic Framework for Describing Solidification of Polymer Melts 

    Source: Journal of Engineering Materials and Technology:;2006:;volume( 128 ):;issue: 001:;page 55
    Author(s): K. Kannan; I. J. Rao; K. R. Rajagopal
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: A thermodynamic framework is presented that can be used to describe the solidification of polymer melts, both the solidification of atactic polymers into an amorphous elastic solid and the ...
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    Multi-Objective Single Product Robust Optimization: An Integrated Design and Marketing Approach 

    Source: Journal of Mechanical Design:;2006:;volume( 128 ):;issue: 004:;page 884
    Author(s): B. Besharati; L. Luo; S. Azarm; P. K. Kannan
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: We present an integrated design and marketing approach to facilitate the generation of an optimal robust set of product design alternatives to carry forward to the prototyping stage. The approach ...
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    Multicategory Design of Bundled Products for Retail Channels Under Uncertainty and Competition 

    Source: Journal of Mechanical Design:;2010:;volume( 132 ):;issue: 003:;page 31003
    Author(s): N. A. Williams; P. K. Kannan; S. Azarm
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: One prevalent approach to increase both retailer and manufacturer revenues are to improve the attractiveness of a product offering by bundling related product categories together for one price. ...
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