Abstract: Identifying product attributes from the perspective of a customer is essential to measure the satisfaction, importance, and Kano category of each product attribute for product design. This article proposes automated keyword ...

Abstract: The importance–performance analysis (IPA) is a widely used technique to guide strategic planning for the improvement of customer satisfaction. Compared with surveys, numerous online reviews can be easily collected at a ...

Abstract: Online reviews provide a source to identify customer needs. While many studies have analyzed online reviews during the pandemic, it is worth noting that many customer preference studies in this period were not conducted ...