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    An Approach to Decision-Based Design With Discrete Choice Analysis for Demand Modeling 

    Source: Journal of Mechanical Design:;2003:;volume( 125 ):;issue: 003:;page 490
    Author(s): Henk Jan Wassenaar; Graduate Assistant; Wei Chen
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: In this paper, we present the importance of using a single criterion approach to Decision-Based Design (DBD) by examining the limitations of multicriteria approaches. We propose in this paper ...
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    Enhancing Discrete Choice Demand Modeling for Decision-Based Design 

    Source: Journal of Mechanical Design:;2005:;volume( 127 ):;issue: 004:;page 514
    Author(s): Henk Jan Wassenaar; Jie Cheng; Agus Sudjianto; Wei Chen
    Publisher: The American Society of Mechanical Engineers (ASME)
    Abstract: Our research is motivated by the need for developing an approach to demand modeling that is critical for assessing the profit a product can bring under the decision-based design framework. ...
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