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Climate Change Education Through TV Weathercasts: Results of a Field Experiment
Publisher: American Meteorological Society
Abstract: rcasters are well positioned to educate Americans about the relationships among weather, climate, and climate change. Through a collaboration involving TV meteorologists, climatologists, and social scientists, we produced ...
If They Like You, They Learn from You: How a Brief Weathercaster-Delivered Climate Education Segment Is Moderated by Viewer Evaluations of the Weathercaster
Publisher: American Meteorological Society
Abstract: ocal television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a ...