Abstract: Features, or visible product attributes, are indispensable product components that influence customer evaluations of functionality, usability, symbolic impressions, and other qualities. Two basic components of features are ...

Abstract: Consumers' product purchase decisions typically involve comparing competing products' visual features and functional attributes. Companies strive for “product differentiationâ€‌ (Liu et al., 2013, “Product Family Design ...

Abstract: Consumers often use a product's visual design as a mental shortcut to judge its unobservable attributes. Mental associations between visual design and unobservable attributes aid consumers in their judgments, and hypothetically ...

Abstract: AbstractTwo types of approaches are commonly used for estimating the impact of arbitrary subsets of observations on short-range forecast error. The first was developed for variational data assimilation systems and requires ...

Abstract: When researchers ask customers to judge product form during the design process, they often manipulate simplified product representations, such as silhouettes and sketches, to gather information on which designs customers ...

Abstract: AbstractA posteriori consistency diagnostics have been used in recent years to estimate correlated observation error. These diagnostics provide an estimate of what the observation error covariances should be and could, in ...