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Closure to “<i>Professional Marketing in Small Civil Engineering Firms</i>” by Dennis J. Huff (July, 1984)
Publisher: American Society of Civil Engineers
Professional Marketing in Small Civil Engineering Firms
Publisher: American Society of Civil Engineers
Abstract: A study was made to explore marketing efforts of local and regional civil engineering firms with less than 300 employees. The study comprised both library research and a mail survey of 103 principles of the firms. The firms ...