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RISIf They Like You, They Learn from You: How a Brief Weathercaster-Delivered Climate Education Segment Is Moderated by Viewer Evaluations of the Weathercaster
Publisher: American Meteorological Society
Abstract: ocal television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a ...