An Exploration of Intermediary’s Role in Participatory Product Design at the Bottom of the Pyramid: The Case of Improvised Pedal-Operated Chaak

Abstract

Design, development, and delivery of a new product to fulfill the needs and aspirations of marginalized people living at the bottom of the pyramid (BoP) is a challenging endeavor. This is challenging, as the dynamic integration of sociocognitive aspects of the BoP with technological factors is a complicated task. Therefore, the participatory design approach is essential, as it facilitates dialogue among experts from multiple domains. This article presents the case of improvised pedal-operated Chaak (IPC) to appraise a realistic view of a participatory approach in the design and delivery of a new product in the BoP. The role played by Rural Technology Action Group as an intermediary to facilitate co-creation of knowledge during design and delivery of IPC is also discussed. This study infers that the IPC will improve productivity and has the capability to reduce the health drudgery of pottery artisans in Assam, India. This study demonstrates how nonbusiness actors (e.g., academia, non-government organizations, etc.) and local fabricators can constructively participate in the product design and delivery for sustainable community development at the BoP.