What Every CEO Should Know About Strategic Planning

Abstract

Strategic planning sessions if done poorly can be a total waste of everyone's time. The author shares his experience so the reader can avoid the pitfalls that have prevented other CEOs from achieving their long-term goals. He discusses how the strategic planning should be developed and how far in the future, who should participate and facilitate, and what should be done beforehand and discussed during the session, including vision, marketing, human resources, project delivery, and finance. The author shows why it's important to establish criteria for clients and new hires, and discusses the different types of employees in each firm.