Broadcasters' Use of Agricultural Weather Products: A North Carolina Survey

Abstract

Over one-third of the broadcast stations in North Carolina responding to a survey use agricultural weather information daily. The survey was conducted to assess broadcasters' use of advisory information made available by a new Agricultural Weather Program. Results showed that stations received advisories from a number of different sources. with a considerable percentage of stations not able to receive them by any conventional method. Stations broadcasting agricultural weather information did so throughout the day, with the greatest number of broadcasts over the noon hour.