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contributor authorSerdar Kale
contributor authorDavid Arditi
date accessioned2017-05-08T20:34:36Z
date available2017-05-08T20:34:36Z
date copyrightJune 2002
date issued2002
identifier other%28asce%290733-9364%282002%29128%3A3%28238%29.pdf
identifier urihttp://yetl.yabesh.ir/yetl/handle/yetl/20076
description abstractThe concept of competitive positioning is explored in the context of the United States construction industry along two dimensions—scope and mode of competition. The effects of competitive positioning on construction company performance are also explored while controlling the size of construction companies. Construction firms’ choices regarding scope and mode of competition and their economic performance are self-reported. The statistical analyses used in this research include cluster analysis, Duncan multiple range tests, one-way analysis of variance, and one-way analysis of covariance. Research findings point out that construction companies address the challenges of the industry by adopting a number of competitive positioning alternatives. Research findings also reveal that construction companies’ choices regarding scope and mode of competition are significantly related to company performance, measured by means of three criteria—profitability, growth in contract awards, and overall performance. Construction firms that place a strong emphasis on all modes of competition and adopt a neutral approach to scope of competition outperform their rivals.
publisherAmerican Society of Civil Engineers
titleCompetitive Positioning in United States Construction Industry
typeJournal Paper
journal volume128
journal issue3
journal titleJournal of Construction Engineering and Management
identifier doi10.1061/(ASCE)0733-9364(2002)128:3(238)
treeJournal of Construction Engineering and Management:;2002:;Volume ( 128 ):;issue: 003
contenttypeFulltext


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