| description abstract | We investigate the entropy generation characteristics of a nonNewtonian fluid in a narrow fluidic channel under electrokinetic forcing, taking the effect of conjugate heat transfer into the analysis. We use powerlaw model to describe the nonNewtonian fluid rheology, in an effort to capture the essential thermohydrodynamics. We solve the conjugate heat transfer problem in an analytical formalism using the thermal boundary conditions of third kind at the outer surface of the walls. We bring out the alteration in the entropy generation behavior as attributable to the rheologydriven alteration in heat transfer, coupled with nonlinear interactions between viscous dissipation and Joule heating originating from electroosmotic effects. We unveil optimum values of different parameters, including both the geometric as well as thermophysical parameters, which lead to the minimization of the entropy generation rate in the system. We believe that the inferences obtained from the present study may bear far ranging consequences in the design of various cooling and heat removal devices/systems, for potential use in microscale thermal management. | |