Development of a Framework for Web-Based Product Platform Customization

Abstract

Product customization is a value-added activity that can significantly increase sales by increasing customer satisfaction. Many companies are using product platforms to increase product variety and customization while reducing development costs and time-to-market. While flooding the market with a variety of products may satisfy some customers by providing a substitute for customization, variety is not customization. This subtle, yet important, distinction between variety and customization motivates the need for investigating technologies to facilitate customer involvement during the product realization process, and our focus in this paper is on web-based platform customization strategies enabled by recent advances in information technology. Towards that end, we describe the development of an interactive web-based platform customization framework as an extension of product family design and present a prototype that has been created as part of on-going research with a company that produces customized refiner plates for pulp and paper processing. While the utility of the proposed web-based framework is demonstrated in the context of customizing a refiner plate design, the proposed framework is applicable to a variety of engineered products and enhances customer interaction during the product realization process while reducing design and manufacturing lead-time for custom orders.