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RISPriming Designers to Communicate Sustainability
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Priming is a psychological experimental technique that uses an artifact, exposure, or experience to stimulate cognitive accessibility of specific mental content. Design techniques that use priming stimuli have thus far ...
Wind Farm Layout Sensitivity Analysis and Probabilistic Model of Landowner Decisions
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: This paper offers tools and insights regarding wind farm layout to developers in determining the conditions under which it makes sense to invest resources into more accurately predicting of the cost-of-energy (COE), a ...
Eye Tracking Data Predict Importance of Product Features and Saliency of Size Change
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Features, or visible product attributes, are indispensable product components that influence customer evaluations of functionality, usability, symbolic impressions, and other qualities. Two basic components of features are ...
Products' Shared Visual Features Do Not Cancel in Consumer Decisions
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Consumers' product purchase decisions typically involve comparing competing products' visual features and functional attributes. Companies strive for “product differentiation†(Liu et al., 2013, “Product Family Design ...
Exploring the Effects of a Product's Sustainability Triggers on Pro-Environmental Decision-Making
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: The gap between consumers saying that they want and selecting sustainable products can be addressed through product design. Our previous research proposed a method for creating visible product features that trigger ...
A Test of the Rapid Formation of Design Cues for Product Body Shapes and Features
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Consumers often use a product's visual design as a mental shortcut to judge its unobservable attributes. Mental associations between visual design and unobservable attributes aid consumers in their judgments, and hypothetically ...
Quantifying the Importance of Solar Soft Costs: A New Method to Apply Sensitivity Analysis to a Value Function
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: This paper presents a new approach to build a decision model for government funding agencies, such as the US Department of Energy (DOE) solar office, to evaluate solar research funding strategies. High solar project ...
Manipulating Users’ Trust of Autonomous Products With Affective Priming
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Autonomous products, which perform many functions on their own with limited user input, require users to exhibit trust at an appropriate level before use. Research in product trust has thus far focused on the product ...
Market System Design Optimization With Consider Then Choose Models
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: Design optimization in market system research commonly relies on Discrete choice analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a ...
Impact of Product Design Representation on Customer Judgment
Publisher: The American Society of Mechanical Engineers (ASME)
Abstract: When researchers ask customers to judge product form during the design process, they often manipulate simplified product representations, such as silhouettes and sketches, to gather information on which designs customers ...