Abstract: Reaching a balance between product form and function is one of the main challenges of design teams. When users make choices among products with similar functionality and price, esthetics becomes a decisive factor, and ...

Abstract: Gestalt principles have previously served as qualitative guidelines for good visual design in art, architecture, and product design. This paper introduces a formal method to quantify classical Gestalt principles (proximity, ...

Abstract: Birkhoff proposed that order divided by complexity is a formula for esthetic measurement. In that context, this work proposes to measure order with a method to quantify Gestalt principles in 2D product representations. ...