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What is the Corporate Game these Days, and How Can an Engineer Play It to Advance?
Publisher: American Society of Civil Engineers
Abstract: Advancement in the technical or managerial side of the engineering business can be enhanced for the young engineer by a well though out and positively structured plan, a so‐called “corporate game plan”: A series of actions ...
Internal Marketing
Publisher: American Society of Civil Engineers
Abstract: To stay in business, engineering firms have to become active in the preparation and execution of external marketing plans. Have the employees been left behind? The preparation of an internal marketing plan, an organized ...
Civil Engineering in the 1980s: Professional Career or just a Pretty Good Job?
Publisher: American Society of Civil Engineers
Abstract: Is civil engineering a professional career or just a pretty good job? The golden era of civil engineering stretched roughly from the 1850s to the 1950s, when civil engineers were credited with many large public works ...
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